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Coca-Cola deemed most effective brand | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Harmeet Singh

Coca-Cola, WPP and BBDO are among the most effective global marketers, based on the latest Effie Index.

The 2015 Effie Effectiveness Index ranks marketers, brands, holding groups, agency networks and individual agencies is based on 3,136 finalists and winning entries from worldwide Effie Award competitions last year.

http://strategyonline.ca/2015/04/10/coca-cola-deemed-most-effective-brand/
 

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